Born from a love of hair
A personal journey that became a brand.
From ritual to formula
Growing up in the Gulf, Reem watched her mother and aunts treat their hair as something sacred — a ritual of oils, masks, and patience passed down through generations. Hair was never just hair. It was identity, pride, and care made visible.
When Reem began colouring her own hair in her twenties, she noticed something was missing. The products that promised vibrancy left her hair dry. The ones that promised moisture dulled her colour. She spent years searching for something that could do both — and eventually decided to create it herself.
REMAVIA was founded on a simple belief: that hair care should feel like a luxury, not a compromise. Every formula is developed with the same question in mind — does this make her hair feel as good as it looks?
The name REMAVIA is Reem's own — a reminder that this brand is personal. Every product carries her standard, her story, and her commitment to women who refuse to choose between colour and care.
What we believe
Intentional
Every ingredient is chosen with purpose. Nothing is added for appearance alone.
Honest
We say what our products do — and we mean it. No overclaiming, no fine print.
Personal
REMAVIA was built for real women, with real hair. Reem tests every formula herself.
"I made REMAVIA for the woman who colours her hair and still wants it to feel like hers."— Reem, Founder of REMAVIADiscover the collection